Doves two page spread article!

I have chosen this doves article to analyse as part of my preparation for my own article. The text that immediately grabs your attention is the headline reading "Two Nights In Bird Land". Not only is this headline in Bold black writing on a bright yellow background it is also a pun on words- the band is called the doves (also a type of bird) and the headline uses the word "Bird land". The imagery used is realistic but uses unusual colours. There are three main close up pictures of the band members, they are in black and white with a white edging frame to catch the readers attention. The pictures are so realistic they could be compared to prison pictures, they are really close up and give you a realistic image of the band member's faces.

The main centre picture in my opinion looks like a low angle shot almost like someone is looking up at the band, they are the successful ones that we should look up to. The lights used in the background are dramatised even more. The colours of the lights are made so they stand out, particularly the yellow which is used throughout as a main colour. The bright lights make the picture look more exciting and eye-grabbing rather than just a normal picture of the band. When making my double page spread i will also edit my picture to make it look more dramatic. The colours here look "electric" and the picture looks alive.

The article starts off with a lead paragraph in bold as most articles do, it informs the demographic- (which could be said to be lovers of rock music/Doves) of what the article is about. In this small paragraph the writer uses the word "pound" a very powerful word to be used straight away, this language could suggest that the doves are also a very powerful successful band.

The magazines mode of address is very casual, like the writer is talking to a close friend, it is quite informal. The first line reads "Doves nominal frontman Jimi Goodwin doesn't smile much on stage". This is informative but yet not too formal and is more colloquial. The text then goes on to describe a gig at the Manchester Academy, the text is very graphic using many verbs such as pumping, pounding. The article then goes into an interview with quotes from members of the band, it does this throughout. This adds a personal touch to the text and allows the audience to connect with the band. The text ends with a positive point portraying that the band have a future and more success ahead of them.

You could say the layout of the magazine is the housestyle; the article is from the music magazine "Mojo", the genre of this magazine is mainly rock perhaps also indie. The layout is edgy with bright colours and large pictures showing the band in action, and with informal text, this keeps in line with the indie/rock genre and also the housestyle of Mojo Magazine.

There is a grey box in the right hand corner of the magazine, with extra quotes from the band, like a mini interview for the reader. It involves a lot of colloquial language such as "bloody hell" and is even more personal than the main article, it lets the audience into the world of the doves. The picture next to the grey box of producer William orbit is in very unusual colours, his face is in bright yellow while placed on a blue background, you would not normally see these colours used on an image. However they are used well as the picture stands out and if you where to know who it is you can identify with the image immediately. The blue and the yellow co ordinate with the colours used on the main image.

There is anchorage is the pictures just show what the text says, the text is personal and informal and so are the pictures of the band, but this is attractive to the demographic.